About us

Oi Soi Oi designs and produces furniture, homeware, clothing and accessories, which are sold across Scandinavia and Europe. Oi Soi Oi is Vietnamese for “goodness gracious me!”.

The goal of our design is always to combine the best of two worlds - the clean and simple Scandinavian style with the exotic and colourful style of Asia. We believe this creates a unique and individual look.

The company was founded by Britt Goodall and Christina Thorbøll in 2007. Britt lives in Vietnam, where she, together with her team, is responsible for design and production. Our base in Vietnam enables us to ensure consistent high quality and to make sure that our production is carried out in a decent and responsible way.

The cornerstone of the Oi Soi Oi concept is respect for the people we work with: our customers, our suppliers in their workshops and the many more who contribute to making Oi Soi Oi a success. Most Oi Soi Oi products are produced by family-run workshops in the villages surrounding Hanoi. Proud craft traditions and many hours of exacting labour are at the heart of all Oi Soi Oi products.  

Oi Soi Oi – Made by hand, handle with care

FAIRS AW16


Munich, Trendset July 9 - 11

Copenhagen, Northmodern August 18 - 20

Stockholm, Formex August 24 - 27
About Oi Soi Oi

Oi Soi Oi designs and produces furniture, homeware, clothing and accessories, which are sold across Scandinavia and Europe. Oi Soi Oi is Vietnamese for “goodness gracious me!”.
The goal of our design is always to combine the best of two worlds - the clean and simple Scandinavian style with the exotic and colourful style of Asia. We believe this creates a unique and individual look.

Customer Service

Feel free to contact us if you want to enquire about our products, your order or have any questions about the online shop. You can send us an email or call our customer service representative Monday to Friday between 10.00am - 3.00pm.

Write to us at shop@oisoioi.com or call +45 48 48 20 70.

Oi Soi Oi Danmark  /  Hanebakkegaard  /  Damsholtevej 23  /  DK – 2970 Hoersholm  /  +45 48 48 20 70  /  info@oisoioi.com